Question: PART B: (Value 5 points) 6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry
PART B: (Value 5 points) 6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry potential is deemed to be 1 million potential customers. The Industry penetration for 2021 is trending toward 40% (and forecast to increase to 50% in 2022 and to 60% in 2023). Your company's market share in 2021 is trending toward 30% (and forecast to increase to 35% in 2022 and to 40% in 2023). How many customers is your company forecasting to serve for each year 2021 through 2023? Show your calculations
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