6.

What role does a global competitor analysis have in developing a firm's global strategy.

a. It is an important step generally done as part of the external situational analysis.

b. Generally not as important as when a firm develops its domestic strategy because not all competitors are global.

c. The role depends on the size of the firm. Smaller firms need to conduct the analysis from the start. Larger firms conduct competitor analysis only on a county-by-country basis.

d. It is critical and generally the first step.

7.

The international product life cycle ...

a. is an important tool for industry analysis but is generally limited to the market where the product was first developed.

b. can be used as an industry analysis tool as a firm expands internationally.

c. is a poor industry analysis tool for a firm as it expands internationally.

d. is predominantly used as a pricing tool for a firm as it expands internationally.

8.

How can Porter's Five Forces be used as a global strategy development tool?

Group of answer choices

a. To conduct an industry analysis as part of the external analysis.

b. Primarily as a tool to assist with foreign market and foreign partner selection.

c. To determine a firm's value chain.

d. Primarily as a tool to assist with setting international pricing policies.