6) When would it be valuable to see real-time data?

A. When the company is running a live event such as a webinar

B. When an analyst is creating reports on annual website traffic

C. When an analyst wants something exciting to show his or her manager

D. It is usually not valuable

7. Why would a company want an analyst to monitor performance by acquisition channel? (Select all that apply.)

A. It allows the company to see which channels are driving the most revenue and invest more heavily in these channels.

B. It will let the analyst know which channel to talk about in meetings in order to receive a raise.

C. It allows the analyst to see what channels are converting poorly so the marketing team can be notified and change its strategy for those channels.

D. It gives the analyst the power to alter these numbers in order to match monthly goals.

8. Which of the following is a common way to customize Google Analytics? (Select all that apply.)

A. Tracking conversions

B. Adding custom fonts to reports

C. Creating custom segments

D. Connecting the websites internal search feature with Google Analytics

9. What is the advantage of creating a custom dashboard for a client? (Select all that apply.)

A. The report can automatically be sent to a client regularly so he or she doesnt need to log in

B. It saves time for analysts.

C. It allows the client to drill into the data and uncover insights at a very granular level.

D. It makes it easier for a client to see the information that is most important to him or her.

10. Which of the following is the example the presenter used of an alert in Google Analytics?

A. Send me an email when organic search traffic drops below 50% compared to the same day last week.

B. Send me an email when daily user traffic drops below 50,000.

C. Send me a text when weekly user traffic drops below 100,000.

D. Send me a text when Adwords traffic drops below 50% compared to the same day last week.