Question: 6. Which statement is incorrect? (check all that apply) a. The advertising research budget is used to purchase media space and time. b. Advertising research

6. Which statement is incorrect? (check all that apply) a. The advertising research budget is used to purchase media space and time. b. Advertising research is about the creative work, media selection, or other activities conducted by advertising agencies. c. Advertising research improves the actual product attributes d. Advertising research improves the quality and the persuasive power of your message.

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