6. WRITE WHAT PRICE CAN YOU CHARGE: for opening A caf with a studio corner for photography for change and diversification, new ideas for cafs

Guideline: Determining how competitive you can be is a big step toward establishing how feasible your idea is. If your product is superior to your competition and your market is not very price sensitive, then you may be able to charge considerably more than your competition. If you are selling to retailers or wholesalers, you will have to leave enough room for others to mark your products up.

7. DEFINE YOUR UNIQUE SELLING POINTS (USP) :Guideline: What is unique about your offer that would benefit your customer? There may be something about your product, your price, the friendliness and speed of your service, your hours of operation, your level of quality, the skills of your employees, or other aspects of your business