6.6 Analytical Report Topic/Description/Purpose/Problem Statement and Outline Topic # and Description: In the box below, type the topic number and a summary of the topic description. 2. For an instructor, answer the question of whether Twitter should be used as a class teaching tool. Step 1: Determine the problemeed and define a question to answer: In the box below, write a problemeed statement in the form of a question to help you focus on the main topic. Step 2: Find general background about your problemeed question. Begin by determining the PURPOSE of this report. In the box below, write the purpose statement; the report's objective, aim, or goal. The purpose of this report is to Step 3: Develop a research strategy to address any data, information, or knowledge gaps. These gaps are referred to as "sub-questions" (128). These sub- questions will help you determine the factors you need to research and compare and to prepare your outline. 1. Introduction (Just the heading-you don't need to write anything here yet.) Background, Purpose, Scope of the study, Limitations, Methods. II. Student's Last Name 2 III. IV. Moving on to Step 3: you will now use the problem and purpose statements to determine the factors you need to research to objectively conclude and recommend which online advertising method would be the most effective for Cotijas Taco Shop. You don't need to enter anything under the first outline section 1. Introduction heading; but, this student actually included a list of the sub-headings that are listed in the TEMPLATE. If it helps you focus, please feel free to do so - because they will be listed on the Table of Contents in the final report. Now, let's look at the three online advertising methods and major factors the student researched in his report. You will notice that the student ended up using three section headings: II. Online Advertising Methods, III. Costs of Implementation and IV. Customer Analysis under which he then compared and contrasted the three online methods based on those factors. The factors listed under the section headings relate to the three types of online advertising methods he/she determined were the most popular and effective through his/her research. An alternative way of preparing the outline might be as follows: The three section headings would be: II. Social Media III. Video Advertising IV. Pay-per-click Then, the factors under each would be: A. Explicit Costs of Implementation B. Implicit Costs of Implementation C. Customer Analysis