66. Technical standards in high-technology industries are a. specifications developed by each producing company for its own products. b. specifications that all producers adhere to when making a product or product component. c. product specifications imposed by the federal government. d. expressions of product features desired by consumers. e. general gridelines proposed by industry leaders. 67. When standards are part of the public domain, they can be used a. only by companies in a particular industry. b. only by federal contractors. c. by paying a fee to the Federal Communications Commission (FCC). d. freely by any company. e. once without payment of a fee. 68. In the 1870 s, Christopher Sholes invented the layout of keys on a typewriter keyboard, sometimes called the QWERTY lavout. This invention is a(n) 69. Microsoft released its latest operating system, Windows Vista, and intended it to replace earlier versions of Windows. Buyers of Vista had to learn how to use the features of the new software; thus, buyers were facing a. a first-mover disadvantage. b. outmoded technology. c. a positive feedback loop. d. a format war. e. switching costs