66

Using Search Engine Optimization (SEO) in your social profiles is a great way to improve your visibility and reach. What are some best practices to optimize your social profiles for SEO? (Choose Three Answers)

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Include your address or city if location is important to your business.

Choose a creative username, so people dont confuse your brand with another.

Choose a username that includes relevant keywords, and include them in your bio.

Add links to your website, blog, e-commerce shop, and relevant online properties.

67

Search Engine Optimization (SEO) is a key way to get your content seen on social. What are some best practices to make your posts more SEO friendly? (Choose Three Answers)

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Use at least 15 hashtags to hit various niches and groups

Include brand specific hashtags in your post copy

Encourage people to share your content in your post

Include keywords in post copy

68

You can have the best content in the world, but if you dont know when to post it to get it in front of as many eyes as possible - then all your work might be for nothing. What are the three key factors that help determine your posting frequency?

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Your audience activity

Your platform data

Your strategic goals

Your allocated budget

69

There are three key factors that determine your posting schedule and frequency, which of the following is an example of one?

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When your team is available

When your audience is online

When your competitors post

When popular holidays occour

70

Evergreen content never becomes outdated, which means it can be reused again and again. Which of the following posts are an example of evergreen content?

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A brand FAQ

A holiday feature

A new co-worker spotlight

A product update