6.Teamwork:

a. Define teamwork.

b. Why is teamwork important to the marketing function?

c. What is meant when we say that the entire organization needs to embrace and practice good marketing principles?

7.There is a section of Chapter 1 entitled

Those to Whom the Product is Directed.

a. Discuss the difference between sales oriented view of the customer and a market oriented view of the customer.

b. Illustrate each of your definitions (of sales-oriented and market-oriented) with marketing examples.

8.Customer Relationship Management:

a. Define customer relationship management (CRM).

b. Illustrate your definition with a marketing example.

9.What is the Firms Primary Focus given:

a. The sales-oriented organization:

i. Define

ii. Illustrate your definition with a marketing example

b. The market-oriented organization

i. Define

ii. Illustrate your definition with a marketing example