Question: 7 - 1 4 . Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global

7-14. Compare and contrast the standardized, concentrated, and differentiated global
marketing strategies. Illustrate each strategy with an example from a global
company.
7-15. What is a high-touch product? Explain the difference between high-tech product
positioning and high-touch product positioning. Can some products be positioned
using both strategies? Explain

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