$7-10$: How do women$$s preferences for cosmetics and beauty care vary from country to country? $7-11$: Assess Est$$e Lauder$$s strategy for China. Does it make sense to focus on premium brands, or should the company launch a mass$-$market brand? $7-12$: What is the best positioning strategy for Shiseido as the company expands in Asia? High touch? High tech? Both? $7-13$: Do you think L$$Or$$al will succeed in changing the buying habits of Brazilian women? $7-14$: Compare and contrast the standardized, concentrated, and differentiated global marketing strategies. Illustrate each strategy with an example from a global company. $7-15$: What is a high$-$touch product? Explain the difference between high$-$tech product positioning and high$-$touch product positioning. Can some products be positioned using both strategies? Explain.