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Assignment Details

TMG$601$: Technology Strategy & Governance $($BUU$2412$A$)$

Description

Case Study: Crowdsourcing at AOL

Prior to beginning work on this assignment, read Case $10-2$ in your textbook $($Chapter $10)$ and read the Forbes article $"6$ Traits of leaders Who Successfully Manage Remote Employees" $($Murphy$,2016).$ The case examines the issue for employers of finding hundreds of people each willing to take on a tiny portion of a large task for minimal pay, which can possibly lead to "digital sweatshops."

After reading the case on the pros and cons of crowdsourcing, answer the following questions:

Determine if crowdsourcing as used by AOL $($America On Line$)$ is a form of outsourcing. Explain your reasoning. $(0\mathrm{.}5$ page$)$

Examine the steps Maloney might have taken to ensure that the crowdsourcing was a success for the inventory project. $(1$ page$)$

Analyze the factors that should be considered when deciding whether to crowdsource a particular part of a business. $(0\mathrm{.}5$ page$)$

Describe the advantages and disadvantages of crowdsourcing. $(1$ page$)$

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