$7\mathrm{.}2$ CASE Apple Inc: Limits to Growth? $($COMPLETE & DISCUSS$)$ at DISCUSS$)$

Due Thursday by $4pm$

Points $20$

Submitting on paper

Case Summary:

Apple, founded by two guys in a garage in $1976,$ produced the first computer with a graphical user interface $($communicating with the user via icons on the screen$),$ and had continued to innovate both in hardware and software, particularly when led by co$-$founder and charismatic visionary, Steve Jobs. By $2007,$ after $30$ years of carving a niche for itself as the premier provider of computing technology solutions for graphic artists, web designers, and educators, Apple had reinvented itself as a digital entertainment company and changed its name from Apple Computer to Apple Inc.

Read the Apple Case in the Textbook, Case $20$ respond to the questions:

How does Apple use strategic management to compete?

What is leadership's role in Apple's strategic implementation?

What are key forces in the general and industry environments that affect Apple's choice of strategy?

What internal resources and assets does Apple have that may give it a competitive advantage? How does Apple use those assets to craft and implement strategy?