Question: 7 5 , 1 point Which statement about the idea evaluation step is false? This step should gather enough information to help decide whether there

75,1 point
Which statement about the idea evaluation step is false?
This step should gather enough information to help decide whether there is an opportunity.
Full-scale market testing is used to gauge customer opinion about the product.
Product tests with customers are used to revise the early versions of the product.
Companies can often estimate likely costs, revenue, and profitability at this stage.
Product planners can compare the cost advantages and limitations of a new product with those currently being used. ear my selection
75,1 point Which statement about the idea evaluation step is false?

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