Question: Which statement about the idea evaluation step is false? Multiple Choice Full - scale market testing is used to gauge customer opinion about the product.

Which statement about the idea evaluation step is false?
Multiple Choice
Full-scale market testing is used to gauge customer opinion about the product.
This step should gather enough information to help decide whether there is an opportunity.
Companies can often estimate likely costs, revenue, and profitability at this stage.
Product tests with customers are used to revise the early versions of the product.
Product planners can compare the cost advantages and limitations of a new product with those currently being used.
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Which statement about the idea evaluation step is false? Multiple Choice

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