$7\mathrm{.}7$ Use Short Sentences in Most Cases $($ LO$7\mathrm{.}1)$

Cut these sentences by more than $50$ percent. Use more than one sentence if necessary.

A$.$ The purpose of the Supply Chain Management Club $($SCMC$)$ that we have here on campus is to support Supply Chain and Operations Management $($SCOM$)$ majors as well as other interested majors if they choose to gain a broader and balanced understanding of the opportunities, career paths, trends, and current burning issues in global supply chain management.

B$.$ The Supply Chain Management Club $($SCMC$)$ is designed to help club members understand the critical and essential organizational function of global supply chain and operations management that creates and distributes products and services; measures their quality and instigates the processes whereby quality improvement occurs; and simultaneously creates nimble, streamlined, and efficient business processes and supply chains.

C$.$ This critical business function is responsible for short$-$term survival and long$-$term profitability and growth of the organization in all types of businesses, such as large or small, manufacturing or service, or even for$-$profit or nonprofit.

Remove redundancies and shorten these sentences.

A$.$ Each and every semester, SCMC has facility tours, discussion panels, faculty interactions, and r$$sum$$ workshops in order for our members to gain a glimpse into the real world of global supply chain management and the nature of this constantly evolving and developing business field.

B$.$ There is an SCMC Placement Coordinator specifically directed to search for every possible job that you could apply for, and these jobs are placed on the SCMC website where you can view them anytime and anywhere.

C$.$ The most popular part of the club that students like the most are the abundant events that are scheduled.

$7\mathrm{.}10$ Avoid Wordy Prepositional Phrases $($ LO$7\mathrm{.}1)$

Rewrite these sentences to reduce wordy prepositional phrases.

A$.$ Skills acquired in these special$-$interest groups can be placed on your resume in conjunction with other skills developed in your studies from the SCOM major.

B$.$ One of the great opportunities you have as a member in the club is the opportunity to be in touch with the SCMC alumni group, which gives you a networking chance with people already working in supply chain management.

$7\mathrm{.}11$ Use Action Verbs When Possible $(\backslash (\backslash$longleftrightarrow $\backslash )$ LO$7\mathrm{.}1)$

Rewrite these sentences to include action verbs.

A$.$ The Supply Chain Management Club $($SCMC$)$ is extremely practical with many career options.

B$.$ These events create a big impact on your future career by giving you the opportunities to gain exposure to real$-$world professionals.

Use information from the preceding table to revise the following sentences and make them more specific.

A$.$ General Mills markets through television to children far more than other cereal makers.

B$.$ Gross profit margins in the breakfast cereal industry are quite high.

C$.$ Kellogg Company and General Mills have each experienced negative media attention recently.

D$.$ General Mills is more dependent on the North American market than Kellogg Company.

E$.$ While General Mills and Kellogg Company have similar product mixes, they each market several products not offered by the other.

F$.$ Kellogg Company and General Mills are the top two cereal makers.

G$.$ Kellogg Company and General Mills have each introduced new flavors for their products in recent years.

H$.$ General Mills offers the least nutritious children's cereal on the market.

I. Kellogg's cereals include three children's cereals with NPI scores at $40$ or below: Corn Pops, Froot Loops, and Apple Jacks.

$7\mathrm{.}21$ Using Short Sentences in Most Cases $(\mathrm{.}1)$

Revise each of the following items to make the sentences shorter and more readable.

A$.$ General Mills is a dominant player in the American yogurt industry with $\backslash (\backslash$$ $1\mathrm{.}5\backslash )$ billion in sales, and it sells yogurts under a variety of brands, including Yoplait, Trix, Yoplait Kids, Go$-$GURT, Fiber One, Whips!, and YoPlus.

B$.$ The two cereal giants, Kellogg Company and General Mills, do not remain complacent with their existing products lines but rather routinely develop and market new products$-$after all, Kellogg Company has recently introduced new products such as Special K crackers, fruit crisps, and chocolate pretzel bars, and General Mills has recently added new products such as Chocolate Cheerios, Yoplait Delights yogurt parfaits, Wanchai Ferry frozen foods, and Betty Crocker gluten$-$free dessert mixes.

C$.$ The total cereal market in the United States is $\backslash (\backslash$$ $9\backslash )$ billion, which is just a small and decreasing portion$-31\mathrm{.}4$ percent$-$of the worldwide market, which is seeing robust growth in the BRIC countries of Brazil, Russia, India, and China.

Revise each of the following sentences to eliminate redundancy.

A$.$ Discount coupons for select Kellogg's cereals contain rebates of between $10$ and $20$ percent that can save you money.