Question: 7 ) A manager is deciding between two marketing plans: Plan A will generate net returns of $ 1 1 0 , 0 0 0
A manager is deciding between two marketing plans:
Plan A will generate net returns of $ two years from now and $ four years from now.
Plan B will generate net returns of $ one year from now and $ three years from now.
The required rate of return is
a What is the discounted cash flow DCF of Campaign A marks
b What is the discounted cash flow DCF of Campaign B marks
c Which campaign is economically better for the company? Why? mark
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