$7.$ External Analysis: Porter$$s Five Forces

Skip to question

External Analysis: Porter$$s Five Forces

This is an overview of Porter$$s Five Forces analysis which helps to understand the industry in which a firm is operating. It includes the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitutes, and the rivalry among existing competitors.

Click the $$button to watch the video. Then, answer the questions that follow.

$7$a$.$ Which of the following is NOT an entry barri...

Which of the following is NOT an entry barrier?

Multiple Choice

capital requirements

threat of backward integration

economies of scale

customer switching costs