$7.$ iSeeit!: Influences on Online Purchasing Behavior

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iSeeit!: Influences on Online Purchasing Behavior

Marketers use analytics to understand consumer purchasing behavior. This activity is important because once marketers have a better understanding of how consumers make their purchasing decisions, they then develop their own strategies to further influence those decisions.

The goal of this activity is to illustrate how marketers influence online purchasing behavior in both visible and invisible ways. See this influence in action at Wanderlust Tours in the video that follows.

Click the $$Play button to watch the video. Then, answer the questions that follow.

Access the text alternative for iSeeit!: Influences on Online Purchasing Behavior. Will open in a new tab or window. Internet connection required.

$7$b$.$ Thea also suggests offering a well$-$known...

Thea also suggests offering a well$-$known hiker with a large Instagram following a free, all$-$expenses paid Wanderlust vacation in return for a review and an endorsement of the company. Which of the following describes this form of marketing influence?

Multiple Choice

visible paid story

invisible cookies

visible paid display advertising

visible sponsorship

invisible bots