iSeeit!: Influences on Online Purchasing Behavior

Marketers use analytics to understand consumer purchasing behavior. This activity is important because once marketers have a better understanding of how consumers make their purchasing decisions, they then develop their own strategies to further influence those decisions.

The goal of this exercise is to illustrate how marketers influence online purchasing behavior in both visible and invisible ways. See this influence in action at Wanderlust Tours in the video that follows.

Click the $$ button to watch the video. Then, answer the questions that follow.

Thea also suggests offering a well$-$known hiker with a large Instagram following a free, all$-$expenses paid Wanderlust vacation in return for a review and an endorsement of the company. Which of the following describes this form of marketing influence?

Multiple Choice

visible sponsorship

visible paid display advertising

invisible cookies

visible paid story

invisible bots