7 + - K 1. Consider the following two-dimensional matrix with weights on the y-axis and rangs or unc x-axis as given in Figure 4-4. What are example strengths and weaknesses that could possibly characterize P&G in the four corners of the matrix? Develop a hypothetical strength and weak- ness for P&G that could be positioned in each of the four corners of the matrix. Give a support- ing rationale for each factor. Which corner of the matrix do you think characterizes factors most commonly in an IFE Matrix? Why? Which corner of the matrix do you think characterizes fac- tors least commonly in an IFE Matrix? Why? What could you say about the middle of the matrix in terms of factors commonly included in an IFE Matrix? High RATINGS Low High Strength 1 Weakness 1 Strength 2 Weakness 2 Middle Strength 3 Weakness 3 Strength 4 Weakness 4 WEIGHTS Low 000