Question: 7 Marks Chapter One Select three companies competing in the same product or service category. How does each differentiate and position itself, and how do

 7 Marks Chapter One Select three companies competing in the same

7 Marks Chapter One Select three companies competing in the same product or service category. How does each differentiate and position itself, and how do they execute these strategies in their marketing mixes? Which competitor is most successful? Which element(s) of that competitor's ?marketing mix has contributed to its success

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