2- Explain why it's important for Managers to gain customer insights about the marketplace and customers? 3- Select three companies competing in the same product or service category and explain how does each differentiate and position itself in the market place. 4- Assume you have a company and you need to do a market research about your products or services, suggest how the marketing research process need to be framed. discuss whether the business would be best advice to have someone do the research for you or should it done by yourself. 6- Discuss recent change in the technological environment that impacts marketing. How it has affected by behavior and how has it changed marketing. 7- Define the marketing information system and discuss its parts