6. In the AIDA model, A) advertising leads to interest, which hopefully leads to desire and then, action. B) awareness leads to integration, which hopefully leads to desire and then, action. C) awareness leads to interest, which hopefully leads to desire and then, action. D) awareness leads to interest, which hopefully leads to desire and then, attention. E) awareness leads to interest, which hopefully leads to determination and then, action. 7. Raycom Construction needs heavy-duty equipment to install After a vendor is chosen, Richard will handle the paperwork and send out the purchase order. Richard plays the in the buying center. a new pipeline in northern Alaska. A) decider B) initiator C) influencer D) buyer E) gatekeeper 8. Mario is the first retailer in town to sell games for Sony's new PlayStation 3 machine. Mario wants to quickly capture as much of the market for the new games as possible. Mario will likely use pricing strategy. a A) penetration B) high/low C) cost-based D) premium E) skimming 9. Chet was struggling selling his golf photography outside a PGA event. When he offered a free t- shirt with a golf photograph on it with any framed golf photo, sales went up. Chet discovered the -in encouraging customers to buy. value of sales promotions-specifically A) deals B) premiums C) samples D) sweepstakes E) rebates 10. In a(n) pricing strategy, marketers rely on the promotion of sales, during which prices are temporarily reduced to encourage purchases. A) high/low B) premium C) skimming D) every day low price E) penetration