Question: EXPLAIN AND GIVE EXAMPLES ABOUT 200 WORDS FOR EACH QUESTION 1. 7 marketing mediums: television, radio, magazines, newspapers, digital, out-of-home, and direct marketing. 2. 9
EXPLAIN AND GIVE EXAMPLES ABOUT 200 WORDS FOR EACH QUESTION
1. 7 marketing mediums: television, radio, magazines, newspapers, digital, out-of-home, and direct marketing.
2. 9 Types of consumer sales promotions: coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, POP displays, and rebates
3. 5 steps of the personal selling process: generate and qualify leads, preapproach, sales presentation and overcoming objections, closing the sale, and follow-up
4. 6 sociocultural factors: power distance, uncertainty avoidance, individualism, masculinity, time orientation, indulgence
5. 6 factors when choosing a global marketing strategy: cultural nuances, subcultures, view of product and consumer role, different positioning, product adaptation, alter marketing mix as needed
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1 7 Marketing Mediums Marketing mediums are the channels through which companies communicate their message to their target audience Each medium has its own strengths and weaknesses and choosing the ri... View full answer
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