EXPLAIN AND GIVE EXAMPLES ABOUT 200 WORDS FOR EACH QUESTION 1. 7 marketing mediums: television, radio, magazines,
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1. 7 marketing mediums: television, radio, magazines, newspapers, digital, out-of-home, and direct marketing.
2. 9 Types of consumer sales promotions: coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, POP displays, and rebates
3. 5 steps of the personal selling process: generate and qualify leads, preapproach, sales presentation and overcoming objections, closing the sale, and follow-up
4. 6 sociocultural factors: power distance, uncertainty avoidance, individualism, masculinity, time orientation, indulgence
5. 6 factors when choosing a global marketing strategy: cultural nuances, subcultures, view of product and consumer role, different positioning, product adaptation, alter marketing mix as needed
Related Book For
Integrated Marketing Communications Strategic Planning Perspectives
ISBN: 978-0133157871
4th edition
Authors: Keith J. Tuckwell
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