7. The expectation that 2017/2018 would be a difficult trading year but that the budget net profit should target the same result as achieved in the 2016/17. The strategy to achieve this in the business plan included three key elements: a. Allow for a 5% increase in cost of goods sold (COGS) to anticipate industry changes. b. To increase the advertising budget by $70,000 over the 2016/2017 results in the hope that Cucina a Isola HOTEL can secure a greater market share in a constricting market. $200,000 is planned for the first quarter with the BALANCE apportioned equally over the following three quarters. c. To increase wages and salaries by $172,500 over the 2016/2017 amounts in the hope that allowing the existing high number of casual staff to earn commissions on sales that should help to maintain Cucina a Isola Hotel sales growth.