Question: 7 . The IKEA s Billy bookcase was designed by a team of engineers in the Sweden. Its concept was launched in Great Britain, while

7 .

The IKEA

s Billy bookcase was designed by a team of engineers in the Sweden. Its concept was launched in Great Britain, while the bookcase itself was launched in Norway. It got the same technological presentation from the same people, and it got the same brand and product positioning delivered to foreign customers from the same marketing people. IKEA believed that the Billy bookcase is going to offer its customers at an enormous value, whether it is in Great Britain, United States, Canada, or elsewhere. Therefore, IKEA is using

________________

strategy for selling its Billy bookcase worldwide.

Group of answer choices

.

International

.

Multidomestic

.

Global standardization

.

Transnational

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