- Knowledge Check 4-MARK 19 Individual Knowledge Check Assignment You are conducting a research project for a local bowling alley. The bowling alley plans to increase their market share. One way that they can do this is by increasing their production capacity in order to increase their sales volume. As a marketing researcher, your next step is to conduct a literature review for your research. Find four academic resources and explain each a resource with at least one paragraph for each. Remember to add your references for each in APA format. Wikipedia is NOT an academic source. Name: Student Number: You must submit a 2-page .doc Word file in size 12, Calibri font, with normal margins. As a reminder, any instances of plagiarism will receive a mark of zero