Question: 7 . The term 'marketing' refers to . ( a ) New product concepts ( b ) Selling. ( c ) Advertising and promotional activities.

7. The term 'marketing' refers to.
(a) New product concepts
(b) Selling.
(c) Advertising and promotional activities.
(d) A philosophy that stresses customer satisfaction
8. The environmental factors concerned with the changes of people's values, lifestyles and family roles are called.
(a) Social factors.
(b) Economic factors.
(c) Political factors.
(d) Competitive factors.
9. The marketing manager identifies and determines what conditions will exist within an organisation's environment at some future time. This activity is known as.
(a) Environmental scanning.
(b) Planning.
(c) Environmental forecasting.
(d) Strategic planning.
10. What is meant by economies of scale in production?
(a) Operations come from making products for a LARGER customer base.
(b) Operations come from making products for a MEDIUM customer base.
(c) Operations come from making products for a SMALLER customer base.
(d) None of the above

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