SECTION A: MULTIPLE CHOICE

$[15]$

Select the most appropriate answer from the following multiple$-$choice questions

The term marketing refers to:

i$.$ New product concepts and improvements

ii$.$ Selling

iii. Advertising and promotion activities

iv$.$ A philosophy that stresses customer satisfaction

V$.$ Planning sales campaigns

Choose one of the following combinations:

a$.1,$ iii

b$.$ i$,$ il$,$ iii, iv$,v$

c$.$ tinv

d$.iv=$

e$.$ i$,$ ij$,$ Iii, $v$

$2.$ Place the definition of marketing into the correct order:

i$.$ to create exchanges

ii$.$ Of ideas, goods and services

iii. the process of planning and executing

iv$.$ that satisfy individual and organisational goals

v$.$ the conception, pricing, promotion and distribution

Choose one of the following combinations:

a$.$ iii, ii$,$ i$,$ v$,$ iv

b$.$ i$,$ ii$,$ iii, iv$,$ vx

c$.v,$ il$,$ lv$,$ i$,$ ilit

d$.$ iii, $v,i$ i$,$ i$,$ iv

e$.$ I, iv$,$ ii$,$ v$,$ iii

$3.$ Sipho has noticed that there has been a decrease in the overall customer satisfaction of his firm. What is the best advice that you can give to Sipho?

a$.$ He needs to reposition his brand.

b$.$ Sipho should start with identifying the value of the firm's products and services.

c$.$ Redesign the marketing mix.

d$.$ Close down his company.

e$.$ Identify new target markets.