$7)$ What is strategy

a$)$ Know how to define operational effectiveness $($and what it does to industry profits$),$ coherence, strategic positioning $(3$ types of positioning$),$ and terms related to their definitions

b$)$ Be able to identify how activities reinforce each other.

c$)$ Why do firms fail to choose a strategy?

d$)$ What are the three answers to the question $$does management matter$?$