700 - 790 600 -690 590 and below Writing Assignment guidelines Please don't provide a superficial summary of the readings - this will NOT be sufficient. below are guidelines on how you should write your reflection/critical analysis. Please follow the below guidelines: 1. What are the interesting ideas in the week's readings? How do they relate to the other papers/articles and the video you watched? (If there is a video for the respective week) 2. What is the contribution of these readings to the field of strategic marketing? How can this be applied to solve real-world problems? 3. Who would find it of most interest? What are the "takeaways" for marketing managers? 4. How would you develop these ideas further? All assignments will be graded on content, grammar, spelling, punctuation, and effective use of business rules and practices. Since effective writing and mastery of correct grammar and spelling skills are so important to be successful in business; spelling, punctuation, and/or grammar errors on any project will result in the deduction of 2 points for each error. Other significant errors will result in point deductions as well. This means that to earn an A for the course, your work must be of top quality and error free. Grammarly Report