7.14 Identifying Positive Emphasis in Ads and Documents (LO 7- Look at print advertisements and at documents you receive from your college or university, from your workplace, and from organizations to which you belong. Identify five sen- tences that either (a) use positive emphasis or (b) should be revised to be more positive. For this discussion, you will analyze online advertisements that pop-up in various sites. You decide which advertisement you want to focus on to see how the advertiser uses positive emphasis. Here are the steps you need to complete for this discussion. Your Post 1. Read Exercise 7.14 on page 111 for pointers on how to analyze the advertisement 2. Either copy the advertisement or include the link in your posting so that others may view it. 3. Identify how the text, pictures, colors, and graphics use positive emphasis and/or how the advertisement could be improved to be more positive. Discuss at least five elements of the advertisement in light of positive emphasis which would include anything that is unethical. 4. Your posting will include the advertisement as outlined in #2 and your analysis as outlined in #3 5. Do a quick proofread to make sure everyone can read and understand your message 6. Post your advertisement and analysis to this discussion forum. Everyone can see your message so be courteous, professional, and appropriate. Your Responses 1. After you post, respond to two or more of your classmate's postings. Look at their advertisement and read their analysis. Then add what you are seeing to the discussion: Are there other elements of positive emphasis? Are there other changes that could be made to make the advertisement more positive? Did the reviewer note aspects that you would have missed? 2. When responding, first respond to those who have not received any feedback. 3. Lastly, read the responses you receive and respond to anyone who asks you a question or notes something important