Question: 7.a. Write a complete positioning statement for each competitor that reflects your group's assessment from of each competitors marketing material? One sentence for each Sportswear

7.a. Write a complete positioning statement for each competitor that reflects

7.a. Write a complete positioning statement for each competitor that reflects your group's assessment from of each competitors marketing material? One sentence for each Sportswear Brand explaining who their specific customer segment focus is (need, benefits sought, demographic), and what makes that kombi Sportswear brand unique in comparison to competitors- with stated support (why should I believe this). (10 Marks) 7.b. Map the consumer positioning of all brands against two primary benefits delivered. You choose the benefits

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