Question: you can example any restaurant Write a complete positioning statement for each competitor that reflects your groups assessment from of each competitors marketing material? One
you can example any restaurant
Write a complete positioning statement for each competitor that reflects your groups assessment from of each competitors marketing material? One sentence for each Casual Dining Brand explaining who their specific customer segment focus is (need, benefits sought, demographic), and what makes that specific Casual Dining chain unique in comparison to competitors- with stated support (why should I believe this). (10 Marks) 7. b. Map the consumer positioning of all brands against two primary benefits delivered. You choose the benefits. (5 Marks) Your group must conclude what the two benefits should be used to map competitors. It must be a 2-dimensional map with all the 5 competitors shown relative to each other against the benefits.
and what site can I find the market analysis? like this
Assess the pre-covid size (number of meal servings, occasions, transactions) and value ($ spend) of the casual dining restaurant market in Canada.
thanks,
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