$80\%($approximately $23\mathrm{.}8$ million$)$ of the nearly $29\mathrm{.}7$ million businesses have no employees $($businesses run by individuals or small groups of partners, such as married couples$).$

True

False

Clear selection

Question $38$

When starting a new business, it is important to define your niche market where you initially focus on a very specific demographic and psychographic to keep your marketing and promotion costs low and new sales high.

True

False