Question: 8 . 2 Implementation Plan Outline a comprehensive implementation plan for the proposed recommendations, considering potential challenges and timeline for execution. In order to enhance

8.2 Implementation Plan
Outline a comprehensive implementation plan for the proposed recommendations, considering
potential challenges and timeline for execution. In order to enhance Remedys Drink omnichannel strategy, implementing a centralised inventory system has always been an effective choice. According to the research (Du,2021), this approach offers a solution to manage the inventory within the complexities of omnichannel operations. The report has shown that the Remedy brand has not fully integrated its omnichannel strategy due to the gap that has been constructed by the lack of inventory management. However, by centralising the inventory system processes, Remedy not only overcomes this gap but also captures the opportunity for growth in long-term operations. Du (2021) has highlighted that a centralised inventory system offers various opportunities for the business that implements it. When Remedy Drinks prioritises implementing an advanced inventory management system, it can potentially optimise the inventory levels and minimise costs. Moreover, Du (2021) has provided insight into multiple omnichannel fulfilment models such as "order online, pick up offline (BOPS)", "order online, delivery to store (BOSS)", and "order online, store delivery (BOFS)". Hence, when it comes to the implementation plan, Remedy Drinks should consider delivery time and physical store distribution density to optimise the strategy.
Furthermore, strengthening distribution channels within local online health communities presents a strategic opportunity for Remedy Drinks. According to the "Global Low-Alcohol Beverages Market 2023-2027" report, the significant growth of health consciousness among consumers would be the key driver for improving the low-alcohol beverage market. This trend has indicated a growing demand for beverages that offer multiple health benefits, such as low-alcohol or low-calorie options. Remedy Drinks should consider engaging with regional health and fitness-related blogs along with influencer marketing. This targeted approach allows Remedy Drinks to enhance its deepened connection with health-conscious consumers by highlighting its product attributes that resonate with the values and preferences of these niche markets. Remedy can leverage partnerships with influencers and thought leaders within these online health communities to strengthen this strategy. Given that every dollar spent on influencer marketing receives an average Return on Investment (ROI) of $5.78, it is obvious that for every dollar invested in influencer marketing, there was an average return on investment (ROI) of $5.78(Chi,2022). In other words, this marketing approach has the potential to generate returns that are more than five times the initial investment. Besides that, collaborating with influencers can amplify the Remedy message and product offerings. Hence, Remedy Drinks remains benefiting from its established trust and authority in the health and wellness space.

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