Question: 8 a . When developing an integrated marketing comm... When developing an integrated marketing communication plan, Chipotle had to determine whether its _ _ _

8

.

When developing an integrated marketing comm...

When developing an integrated marketing communication plan, Chipotle had to determine whether its

________

Blank should be ultimate consumers, intermediaries, or both. Chipotle focused its efforts on younger ultimate consumers and developed mobile applications, loyalty programs, and sales promotions.

Multiple Choice

positioning

product life cycle

channel of communication

target audience

differentiation

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