Question: When developing an integrated marketing communication plan, Chipotle had to determine whether its q , should be ultimate consumers, intermediaries, or both. Chipotle focused its

When developing an integrated marketing communication plan, Chipotle had to determine whether its q, should be ultimate consumers, intermediaries, or both. Chipotle focused its efforts on younger ultimate consumers and developed mobile applications, loyalty programs, and sales promotions.
Multiple Choice
channel of communication
differentiation
product life cycle
positioning
target audience
When developing an integrated marketing communication plan, Chipotle had to determine

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