Coca-Cola Company has launched a new canned product to the US market that combines cold brew coffee with the classic fizzy drink. The beverage, made from Brazilian coffee, will come in several different flavours - dark blend, vanilla and caramel - as well as a zero-sugar option in dark blend or vanilla. Promotional shots show Coca-Cola with coffee cans, which read: “Great Cola-Cola taste blended with rich, luxurious coffee.”

The launch on Monday was shared in a tweet, confirmed by the official Coca-Cola Twitter account, which responded to a user asking about the drink. It said: “The cans have 70 calories. Zero for the two zero sugar versions. Most stores should have their delivery by this week.”

Although it has not been made clear whether the drink is only available to the US market or will be available in the UK too. The Independent has requested confirmation.

Assuming that Coca Cola Company has decided to launch its new Coca-Cola with coffee in Malaysia by June 2021. Being a newly appointed Marketing Manager, create a suitable positioning strategy or unique selling point statement that can be used to position the new Coca-Cola with coffee. 

Explain the FOUR (4) elements of marketing mixes strategies that can be applied by Coca-Cola Company in achieving the targeted sales of the new Coca-Cola with coffee in the Malaysian market.

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8. Apple Corporation purchased a tract of unimproved land for $610,000. This land was improved and subdivided into building lots at an additional cost of $125,000. These building lots were all of the same size but owing to differences in location were offered for sale at different prices as follows. SEX Group 1 2 3 No. of Lots 21 13 9 Price per Lot $25,000 20,000 18,000 Operating expenses for the year allocated to this project total $72,500. Lots unsold at the year-end were as follows. Group 1 Group 2 Group 3 9 lots 3 lots 4 lots Instructions - 20 points Calculate the net income realized at the end of the fiscal year for Apple Corporation's lump sum purchase using the Relative Sales Value Method. Show all calculations! (Hint: looking for income statement) 8. Apple Corporation purchased a tract of unimproved land for $610,000. This land was improved and subdivided into building lots at an additional cost of $125,000. These building lots were all of the same size but owing to differences in location were offered for sale at different prices as follows. SEX Group 1 2 3 No. of Lots 21 13 9 Price per Lot $25,000 20,000 18,000 Operating expenses for the year allocated to this project total $72,500. Lots unsold at the year-end were as follows. Group 1 Group 2 Group 3 9 lots 3 lots 4 lots Instructions - 20 points Calculate the net income realized at the end of the fiscal year for Apple Corporation's lump sum purchase using the Relative Sales Value Method. Show all calculations! (Hint: looking for income statement)

Answer rating: 100% (QA)

C oca Cola Company should position its new Coca Cola with coffee as a drink for coffee lovers The co... View the full answer