8. Briefly discuss the global issues associated with phys- ical distribution and transportation logistics. Cite one example of a company that is making efficiency im- provements in its physical distribution.

9. In what ways can global brands and global advertis- ing campaigns benefit a company?

10. How does the standardized-versus-localized debate apply to advertising? Identify and discuss the prob- lems with assessing advertising effectiveness in for- eign markets.

11. When creating advertising for world markets, what issues must art directors and copywriters take into account?

12. How do the media options available to advertisers vary in different parts of the world? What can adver- tisers do to cope with media limitations or differences in media consumption in certain countries?