$8$ Course Name: Consumer Behaviour & Social Media

A large part of this course is based on analysis of the consumer. For this group assignment, you are required to select a brand in the market and conduct a

thorough analysis $.$ You may provide visual aids in your assignment component wherever needed.

Components:

State the brand name and describe the product you selected. $(4$marks$)$

Why do you choose this particular brand and product? $(6$marks$)$

State and explain $3$ current target market for the product $(6$ marks$)$

What are the consumer needs that this product meets? $(4$marks$)$

State where the product is currently sold, both geographically and its online platform $(6$marks$)$

Price range at which the current product is sold $($If there are more than one, you may provide up to $3$ examples$)(4$marks$)$

Propose a product extension. This new product must be something that is not currently marketed by that particular company, that you think would

interest the same consumer who are now using the original product. $(10$marks$)$

What are the benefits of this new product extension to consumer? $(10$marks$)$

What are the risks of this new product extension that the brand might face? $(10$marks$)$

Explain your strategy to market this new product extension. How would you position it in the market? $(20$marks$)$

Building customer loyalty begins with being in tune with your consumer's needs. As a marketer, build a customer loyalty program for your new product

extension. Explain it$.(20$marks$)$