8. Marketers should follow changes in the social environment, including changes and values shared by people in a society. This is important since _____________.

A. such volumes leads people to evaluate all products equally

B. set your volume only influence interpersonal relationships

C. these values change rapidly

D. such values tell us how consumers feel about particular products

E. face values reflect what's people in a society think is important

7. In a SWOT analysis __________ rehearsal external factors in the environment but the company may be able to exploit to its advantage A. strategies

B. Controls

C. Weaknesses

D. Strengths

E. opportunities

23. You recently bought a hoodie that was marketed as manufactured from recycled plastic bottles later on, you find out about the company mostly uses the new polyester and its products and you feel like you were tricked into buying this product. So which federal agency should you complain A. the truth and advertising agency

B. the Federal Trade Commission C. the consumer product safety Commission D. the Census Bureau E. the Food and Drug Administration

25. The purpose of strategy opportunity Matrix ( with the four strategies Market penetration, Market development, product development, service diversification) is to __________

A. help the company compete its SWOT analysis B. match environmental factors with a company's capabilities C. help a company develop its mission statement D. besides which of its strategic business units it needs to invest in E. help for company identify ways in which it can grow its business