Question: ( 8 points ) It is important to keep consumer values in mind in marketing efforts. What is one way in which Canadians' values regarding

(8 points) It is important to keep consumer values in mind in marketing efforts. What is one way in which Canadians' values regarding easy-to-make cookies differ from consumers in the U.S., according to the Usage and Attitude study?
(20 points) Based on the choices made in the previous questions, write a positioning statement for Pillsbury's refrigerated cookies in Canada.
(8 points) It is important to keep consumer values in mind

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