Question: 8 . Question 8 A brand s major benefit that distinguishes it from the competition must satisfy three criteria. It must be: 1 point Relatable;

8.
Question 8
A brands major benefit that distinguishes it from the competition must satisfy three criteria. It must be:
1 point
Relatable; Resonant; Repeatable
Special; Singular; Sustainable
Relevant; Rational; Realistic
Timely; Traditional; Trustworthy
Resonant; Realistic; Relevant

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