$8.$Select one or more attributes to use as the basis for generating two segmentation schemes. For example, you could choose Age as the basis for creating segments based on age ranges. Or you could select two attributes that would help you segment by willingness to buy versus ability to pay.

As you generate segmentation schemes, Use the data in the "Survey Data" worksheet to fill each cell in the tables shown below. Remember to try to create segments that are homogenous internally and heterogeneous across segments for the indicated number of segments. Not all attributes will be used.