8. Select one or more attributes to use as the basis for generating two segmentation schemes with different numbers of segments. For example, you could choose Age as the basis for creating segments based on age ranges, or you could select two attributes that would help you to segment by willingness to buy and ability to pay. As you generate segmentation schemes, use the data in the Survey Data worksheet to fill each cell in the tables shown below and in the Question 8 worksheet. Remember to try to create segments that are homogenous internally and heterogeneous across segments. Not all attributes will be used. SEGMENTATION SCHEME A: SEVEN SEGMENTS OF TV-INVOLVED CUSTOMERS Segment Name Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6 Segment 7 Market size {% ofTV involved households} Average annual income Description of segment Most appealing featurefbenefit Stores shopped for electronics Average electronics purchase