Question: ( 8 ) What are the key challenges or barriers to entry? ( 9 ) What is the company s advertising strategy? ( 1 0

(8) What are the key challenges or barriers to entry?
(9) What is the companys advertising strategy?
(10) Which cities in Canadas bordering US states you may consider? Why that
market? What market research information support your proposal?
(11) Do you have a specific location in mind in the city of your choice? Present the
location and recommend why you have chosen that location. Have you
considered other locations in this city?
(12) What is your investment proposal to the potential investors?
(13) Outline the start-up cost for the project.
(14) Outline the financial projections for at least 2 years in terms of a projected
income statement indicating profit/loss.
(15) In your Final Report for MR MIKES, explain the following or help the company
to gain insight and understanding to the following:
Establish the main goal for your project.
To identify potential markets and marketing opportunities and formulate
appropriate business strategy for international market expansion to the
United States
a low-risk method for exploring new market opportunities for their existing
products and services,

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