80. Company targets three segment groups simultaneously in one advertising campaign, which type of strategy they are using?

a) Undifferentiated strategy

b) Differentiated strategy

c) Concentrated strategy

d) None of the above

81. Which strategy will use brand of luxury watches Rolex? a) Undifferentiated strategy

b) Differentiated strategy

c) Concentrated strategy

d) None of the above

82. The positioning is the comparative perception of a product, brand or company by a specific target audience.

a) True b) False

83. Which of the following is FALSE statement:

a) Positioning decisions are strategic

b) Positioning is a dynamic concept. The values, expectations of the target change.

c) Positioning is constructed with a consistent mix

d) None of the above

84. Which of the following is NOT a SWOT analysis questions are asked to identify the possible threats?

a) What are the negative aspects in the current market?

b) What is the unique thing about your company?

c) Are there potential competitors who can give you a competition in the future?

d) What are the obstacles you are facing in the current mission?

86. Which of the following is NOT an external marketing data for market research?

a) Observation

b) Surveys

c) Store sales results d) Periodicals and newspapers