Question: If successful, _ _ _ _ _ _ _ _ can be efficient because production, research, and promotion costs benefit from economies of scalelong dash

If successful, ________ can be efficient because production, research, and promotion costs benefit from economies of scalelong dashit's cheaper to develop one product or one advertising campaign than to choose several targets and create separate products or messages for each. But the company must be willing to bet that people have similar needs so the same product and message will appeal to many customers.
Question content area bottom
Part 1
A.
an undifferentiated targeting strategy
B.
a customized marketing strategy
C.
a differentiated targeting strategy
D.
mass customization
E.
a concentrated targeting strategy

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!