Question: If successful, _ _ _ _ _ _ _ _ can be efficient because production, research, and promotion costs benefit from economies of scalelong dash
If successful, can be efficient because production, research, and promotion costs benefit from economies of scalelong dashits cheaper to develop one product or one advertising campaign than to choose several targets and create separate products or messages for each. But the company must be willing to bet that people have similar needs so the same product and message will appeal to many customers.
Question content area bottom
Part
A
an undifferentiated targeting strategy
B
a customized marketing strategy
C
a differentiated targeting strategy
D
mass customization
E
a concentrated targeting strategy
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
